Web Assoc. "Excellence" Award (1) The Celebrity Cruises Internet site designed by US Interactive was awarded the "Standard of Excellence" e-business award for 1998. The site won in the travel category based on its superior design, innovation, content, interactivity, navigation, ease of use and use of technology. The WebAwards Competition is run by the Web Marketing Association, Inc. (WMA) — an independent organization founded with the purpose of evaluating and recognizing standards of excellence on the World Wide Web. The competition format allows Internet sites to compete head-to-head with other e-businesses within their industry as well as against an overall standard of excellence.