CRM for Real-time eBusiness
The real power of the Internet lies not in the direct selling
of products but in the creation of tighter relationships with
customers and the value chain, and the delivery of a higher
level of service and support. Critical success factors in
serving the customer include a consistent experience across
all touch points, an integrated CRM solution that empowers
self-sufficient customers, and an architecture that unifies
all customer information in a common customer data model.
Achieving these critical success factors in a cost-effective
manner requires pre-built solutions targeted at three main
areas. First, there must be a common information platform
with adapters to each of your enterprise applications, enabling
the sharing of data and the automation of business processes
spanning multiple systems. Second, there must be pre-built
enhancements to your CRM application enabling it to view data
from other enterprise applications, and to submit transactions
which will be processed by those other applications. And finally,
there should be pre-built web templates and user interaction
flows which greatly speed the development of customized web
pages enabling customers to perform their own convenient self-service
from a web browser or wireless device.
CRM Solutions for eBusiness
US Interactive is a leading provider of end-to-end CRM solutions
for real-time eBusiness based on integration technologies.
Our services are designed to align your customer relationship
strategies with your overall business objectives, and to help
translate those strategies into optimized enterprise processes
spanning sales, marketing, customer service and fulfillment
functions. Using market leading CRM applications and eBusiness
infrastructure platforms, US Interactive provides the rest
of the solution needed to fulfill a complete CRM vision.
We have experience implementing and integrating industry
leading CRM applications from Peoplesoft, Siebel and Remedy.
For integration, the choice could be US Interactive's award
winning e2e Hub framework or any other eBusiness integration
platform including products from BEA, Tibco, Vitria, webMethods,