an architecture that unifies all customer information in a
Shared customer Information model.
USInteractive solution architecture has the essential plumbing
that allows your applications to provide a single view of
the customer, regardless of the backend systems that you use.
The flow through architecture of this solution helps optimize
the customer facing Business Processes by eliminating slack
in time and resources. The solution comprises of following
Shared Customer Information Model
Customer information typically resides across different
Enterprise applications to support various functions, products
and services. Challenges faced in Integrating CRM with other
Enterprise applications, are in unifying the Customer information.
US Interactive, distilling from its years of experience, has
identified a Shared Information Model applicable to certain
customer facing business processes. This facilitates faster
integration of CRM and other Enterprise applications.
It provides the integration infrastructure that helps deliver
a single, comprehensive information network. The integration
is focussed around business process automation. Business processes
are graphically defined, easily changed and customizable by
the user, and carried out though controlled information flow
across business systems. It also provides a complete EAI for
communication delivery, connectivity and data transformation,
thus integrating all backend systems. The integration server
integrates all applications using a robust set of Connectors
by standardizing the application data format (XML) and exchanging
with backend systems.
Business Layer & Presentation Layer
These two layers together form the Web Infrastructure. It
allows you to model, build and deploy e-business applications.
By definition, e-business (Front Office) applications are
web-enabled and contain features that enable them to be rapidly
With these layers of Web Infrastructure you take eBusiness
application development further, by defining and modeling
user interactions that make up your application in form of
Visual Flows. Each Visual Flow contains one or more Visual
Forms that step a user through a logical business process.
For example, you might create a single Visual Flow to log
a user in or to process an order.
These two layers leverage all Business Processes that have
been modeled, created and implemented using Integration Server
into a complete eBusiness solution with minimal effort without
any custom coding in Java/servlets/JSPs/EJBs or otherwise.
It allows administrators to deploy and configure various
integration components across the enterprise. It provides
Real-time Analysis capabilities to gather, analyze and respond
to process information and related business metricsproviding
process feedback data to help business managers optimize enterprise
Run Time Services
Common run-time services for reliability and scalability
of all business processes. These services guarantee load balancing,
fail over and the seamless functioning of all components.
Highlights & Benefits
Graphical Business Process modeling allow business analysts
to take control of business operations across the extended
enterprise. Model-driven execution of business processes enables
business people to change business processes dynamically.
A key feature is the separation of business process definition
from back-end integration and system issues. Business people
best understand their business and they must be the ones who
"build" and manage business processesnot programmers.
This separation allows the business analyst, not the programmer,
to focus on the important work of designing business rules
to solve specific business issues. Such separation also enables
a "plug-and-play" architecture an insulation
layer that allows back-end systems to be changed without changing
business processes, and vice-versa.
A robust and flexible framework to abstract eBusiness logic
and application data. The framework includes a powerful and
configurable workflow engine, which ties workflow and Process
The GUI tool allows the creation of complete eBusiness Application.
It allows modeling of Visual flows based on user interactions
and content. One models the visual form (including actions,
post-conditions and target screen) and capture visual form
events and data graphically.
A unique framework supporting both HTTP and WAP interactions.
Template driven architecture of presentation layer allows
customizations to user interface and user interactions with
Graphical user interface of Management infrastructure provides
global control and visibility of the total Business Process
environment from a single location.
Features of high performance, Load balancing, Scalability
and Fail over support mission-critical eBusiness.